Is your head in the sand when it comes to patient feedback?
How genuine are your efforts as a practice to actively seek feedback from your patients about where you can improve? Though it can be tempting to run away from constructive criticism, in the long run, we’re almost always better off knowing where we stand and how we can improve. Although it may take a little determination, it’s possible to get around the ostrich effect. Suggested changes can add real value to our practice and to our professional lives.
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